privacy policy

PRIVACY POLICY

Effective Date: 5/29/26 Last Updated: 5/29/26

Ovoluxa ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit ovoluxa.com (the "Site") or place an order with us. By using the Site, you consent to the practices described below.

1. Information We Collect

We collect the following categories of information:

  • Personal Information: name, email address, shipping and billing address, phone number, and payment details
  • Order Information: products purchased, order history, transaction amounts, and delivery preferences
  • Account Information: login credentials, account preferences, and saved addresses
  • Communication Data: emails, support tickets, chat messages, and survey responses
  • Device & Usage Data: IP address, browser type, device identifiers, operating system, pages visited, referring URLs, and timestamps
  • Cookies & Tracking Data: first- and third-party cookies, pixels, and similar technologies (see Section 6)

2. How We Collect Your Information

  • Directly from you when you create an account, place an order, contact support, or sign up for marketing
  • Automatically when you browse the Site, through cookies and analytics tools
  • From third-party service providers including payment processors, shipping carriers, and marketing platforms
  • From social media platforms when you interact with our ads or pages

3. How We Use Your Information

  • Process and fulfill orders, including payment processing, shipping, and customer support
  • Send order confirmations, shipping updates, and transactional emails
  • Send promotional emails and marketing communications (with your consent where required)
  • Improve our products, Site performance, and customer experience
  • Detect, prevent, and respond to fraud, abuse, and chargebacks
  • Comply with legal obligations and enforce our Terms of Service
  • Personalize ads and recommendations across platforms including Meta, TikTok, and Google

4. How We Share Your Information

We do not sell your personal information. We share your information only with:

  • Payment processors (e.g., Shopify Payments, Stripe, PayPal) to complete transactions
  • Shipping carriers (e.g., USPS, UPS, FedEx, DHL) to deliver your order
  • Fulfillment and dropshipping partners to process and ship your order
  • Marketing and analytics providers (e.g., Meta, TikTok, Google, Klaviyo) to deliver and measure advertising
  • Chargeback and fraud prevention services (e.g., Ethoca, Verifi, Kount, Chargeflow) to protect against unauthorized transactions
  • Legal authorities when required by law, subpoena, or court order
  • Successors in connection with a merger, acquisition, or sale of business assets

5. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Opt out of marketing communications at any time
  • Opt out of the sale or sharing of your personal information (California residents)
  • Withdraw consent for data processing (EU/UK residents)
  • File a complaint with a data protection authority

To exercise any of these rights, email us at support@ovoluxa.com. We will respond within the timeframe required by applicable law (typically 30–45 days).

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to:

  • Keep you logged in and remember your preferences
  • Analyze Site traffic and performance
  • Deliver personalized ads on platforms including Meta, TikTok, Google, and Pinterest
  • Measure ad performance and attribution

You can disable cookies through your browser settings, but doing so may limit certain features of the Site. For ad personalization opt-out, visit youradchoices.com or aboutads.info.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction records are typically retained for 7 years for tax and accounting purposes.

8. Data Security

We implement industry-standard security measures including SSL encryption, secure payment processing through PCI-compliant providers, and access controls to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

Ovoluxa is based in the United States. If you access the Site from outside the U.S., your information may be transferred to, processed in, and stored in the U.S. or other countries where our service providers operate. By using the Site, you consent to such transfers in accordance with this Privacy Policy.

10. Children's Privacy

The Site is not intended for children under the age of 13 (or 16 in the EU/UK). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at support@ovoluxa.com and we will delete it promptly.

11. Third-Party Links

The Site may contain links to third-party websites, products, or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

12. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale or sharing of personal information. To exercise these rights, email us at support@ovoluxa.com.

13. EU/UK Privacy Rights (GDPR)

If you are located in the European Union or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict, and port your personal data, as well as the right to object to processing. To exercise these rights, email us at support@ovoluxa.com.

14. Changes to This Policy

Ovoluxa reserves the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

15. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us:

Ovoluxa Email: support@ovoluxa.com Website: ovoluxa.com